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DESIGN THINKING

A balance of analytical and intuitive approaches.

DESIGN THINKING is an interactive problem-solving technique critical for successful Digital Transformation.

It yields high-impact solutions that produce a true competitive advantage.

ANALYTICAL + INTUITIVE

Companies typically usually favor the analytical over the intuitive because of the false sense of security that numbers provide. However, a given number is only a “point estimate” of a probability distribution, not a given fact.

Neither approach works well by itself. Reliance on one approach to the exclusion of the other often leads to disaster.

Comstock uses Design Thinking to produce unique, game-changing strategies.

We leverage the opportunities and minimize the threats identified by Wargaming.

THE POWER OF DESIGN THINKING: Procter & Gamble

AG Lafley is named CEO of Proctor & Gamble in 2000.

In less than 6 months, P&G had dropped from the 21st most valuable company in the world to the 51st.

 

Lafley introduced Design Thinking and—within three years—P&G’s market value doubled to almost $200 billion.

Within six years:

  • Thirteen of P&G’s top fifteen brands increased market share
  • P&G’s roster of billion-dollar brands doubled from ten to twenty
  • R&D spending declined from 4.8% of sales to 3.6%—but the success rate of new products quintupled to 65%
  • Profits had doubled and were growing at 15% per year

Beat your competitors and be the industry leader.

jeffrey.balash@comstockinvestors.com

+1 310 486-6550

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